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ABOUT THIS DIGTATORSHIP

Outstanding discussions with pioneers in the world of international marketing and media: That is both the mission and the benchmark of this digital digtatorship. As an independent media magazine based in Munich, we report on the influence of rapidly growing digitalization within the economy, society and culture. Our editorial team, made up of 28 journalists, is continually on the hunt for business pioneers, thought leaders and freethinkers. Our editorial choices follow a simple rule: We only talk to those in the media who really have something to say. This is not an easy task in an industry where the plans and ideas of many are often just pipe dreams. But as Hermann Hesse put it, we have to try the impossible to achieve the possible. Whether we’ll succeed with this endeavor remains to be seen. If so, then feel free to applaud us. And if not, then voice your anger and direct your criticism at our Digtator in person:

Digtator Online Magazin
Thomas Escher – Chief Editor
T +49 (89) 720 169 208 // E thomas@digtator.de

  • "The brand experience has shifted to the digital arena"

    — Prof. Sascha L. Schmidt, Center for Sport and Management WHU

  • "Professional players have long been transparent. Now fans are also becoming transparent customers who reveal data. With each and every interaction, they leave digital fingerprints behind that allow the clubs to individualize their offerings further."

  • "Clubs will develop into content organizations"

  • "Digitalization is an invitation to look beyond our own boundaries and to develop new profitable business models."

  • "Each of the big players in the professional soccer business positions themselves as an individual brand among the competition. And they are becoming increasingly successful at doing it."

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Prof. Sascha L. Schmidt, Center for Sport and Management, WHU

You’ll never brand alone

You have to get the ball in the back of the net. What matters most is what happens on the pitch. Soccer is our life – Professional Soccer has always thrived on tradition and the romantic idea of 11 friends playing as a team on the field. But in reality, it has long been a choreographed billion-euro business that follows its own rules. Professor Sascha L. Schmidt explains the digital future of professional soccer.