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ABOUT THIS DIGTATORSHIP

Outstanding discussions with pioneers in the world of international marketing and media: That is both the mission and the benchmark of this digital digtatorship. As an independent media magazine based in Munich, we report on the influence of rapidly growing digitalization within the economy, society and culture. Our editorial team, made up of 28 journalists, is continually on the hunt for business pioneers, thought leaders and freethinkers. Our editorial choices follow a simple rule: We only talk to those in the media who really have something to say. This is not an easy task in an industry where the plans and ideas of many are often just pipe dreams. But as Hermann Hesse put it, we have to try the impossible to achieve the possible. Whether we’ll succeed with this endeavor remains to be seen. If so, then feel free to applaud us. And if not, then voice your anger and direct your criticism at our Digtator in person:

Digtator Online Magazin
Thomas Escher – Chief Editor
T +49 (89) 720 169 208 // E thomas@digtator.de

  • “We love campaigns whose effectiveness we can measure well”

  • Eight years after their successful inception, the guys behind mymuesli still conduct business without any venture captial. The brand's expansion strategy is solely based on their cash flow.

  • The table tennis table in the Berlin office is less a sign of a laid-back start-up culture than a clever way of resolving two issues at once: “We really do have meetings at the table, and that saves space,” says Max Wittrock smiling.

  • Choosing the right marketing channels is a picky task for the mymuesli co-founders: “we don’t really like sticking adverts on the sides of buses, or doing other things with a high degree of waste coverage. Our most important marketing tool is word-of-mouth-marketing”. – Max Wittrock

  • “It's pretty difficult to get anywhere with an unclear USP”

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Max Wittrock, Co-Founder of mymuesli

The brand comes first

Ask Max Wittrock, co-founder of mymuesli, for the secret of his success and he’ll give you a simple answer: come up with a product that has a clear USP. With this motto, the muesli mixers from Passau, Germany, are now even conquering the national supermarket shelves.