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ABOUT THIS DIGTATORSHIP

Outstanding discussions with pioneers in the world of international marketing and media: That is both the mission and the benchmark of this digital digtatorship. As an independent media magazine based in Munich, we report on the influence of rapidly growing digitalization within the economy, society and culture. Our editorial team, made up of 28 journalists, is continually on the hunt for business pioneers, thought leaders and freethinkers. Our editorial choices follow a simple rule: We only talk to those in the media who really have something to say. This is not an easy task in an industry where the plans and ideas of many are often just pipe dreams. But as Hermann Hesse put it, we have to try the impossible to achieve the possible. Whether we’ll succeed with this endeavor remains to be seen. If so, then feel free to applaud us. And if not, then voice your anger and direct your criticism at our Digtator in person:

Digtator Online Magazin
Thomas Escher – Chief Editor
T +49 (89) 720 169 208 // E thomas@digtator.de

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The Agency of the Future

Ad Men Are Dead Men

During the golden days of national billboard campaigns, lavishly produced TV-spots, and excessive oyster martini lunches, advertisements were all about one thing: selling. Luckily, those days are over for good. In today’s marketing business it’s all about delivering product value and functionality – making things people want, rather than making people want things.